Twittering the Hurricane [ September 1st, 2008 ] Posted in » Mobile, News, Social, Web 2.0
Being from Florida, I have become accustomed to watching hurricane coverage on the 24 hour news networks whenever they carry it. While watching Rick Sanchez on CNN (@ricksanchezcnn) last night, I was a little shocked that he was taking people’s first hand accounts of the storm via twitter. Throughout the show CNN producers were gathering tweets related to the hurricane and having Rick read them on air. Very interesting a smart use of technology.
In a hurricane one of the first things to go is power. This usually happens 12 or so hours before the true landfall of the storm. Therefore, many people may not have computers or Internet, but they will still have mobile phones running on batteries and the cell phone towers at that point will largely be still intact. This allows people to still disseminate information from inside affected areas for a longer amount of time, giving a more realistic ground truth that is not captured by the “embedded” journalists.
As better cell phone technology becomes available en masse it will be interesting to see people become their own embedded journalists. Using Qik to send in mobile videos and the mobile network for pictures will help the storm coverage become more realistic and not as sensationalized as often times happens. One such example is Joe Corbett’s use of YouTube to do some live vlogging. Joe is the brother of Peter Corbett, the CEO of iStrategyLabs in DC.














